UNI – FMP, C&I Proposal

Click the link below to view my written final major project proposal.

My Written Prop- C&I           <—– click to download to view the document as a pdf.

Proposal – Concepts and Ideas



“The world is a book and those who don’t travel read only one page”. – St Augustine.

Travel is a term used in many contexts, from time travel to transport, each being just as intriguing as each other. Why do people travel? How did it all begin? This project has the potential to be able to create apps, guidebooks, posters, motion pieces or magazines in relation to information from around the world. These include topics such as unusual laws and facts in other countries, environmental issues relating to different places and even how to survive a shark attack. A possible avenue is to consider, and make desirable through design the ‘least desired’ places people indicated when completing questionnaires. An expansive exploration could be into different foods, cultures, languages, animals, habitats, environments and other variations of subjects, which might define each country will also be considered. To extend the project further, a sustainability dimension could be added in an attempt to propose why travelling is important to the mind and body however in an eco – friendly way, thus raising the potential of creating an awareness campaign.

 Research Methodology

 Primary Research

  • Questionnaires
  • Market Research
  • Observational surveys
  • Interviews/focus groups with people who are and aren’t interested in travel

A questionnaire was undertaken with a sample of 50. 86% of people expressed a desire to travel and over 78% suggested they would like information provided for them in forms such as guidebook, website or app. Further questionnaires indicated why people desire to travel, and the reasons why travelling can be a positive and negative experience. This has assisted the study by prompting lateral thinking regarding do’s and don’ts of travelling, or creating an interactive way of maintaining ones own travel journal or scrap book, helping ethical issues and keeping up with the future of technology and travel. For example 14% of people do not want to travel due to language barriers however 38% of people want to explore other peoples cultures. When undertaking interviews abroad in Fuerteventura, 3/5 people asked claimed ‘I wish everyone spoke the same language’. They were however all British, but this has brought up the possibility of creating a universal language whether it is verbal or symbolic. Questionnaires have also helped inform this project by considering the extent of people’s knowledge of travel, and experiences/ problems they have encountered when travelling. Also what first enters the mind when the word is expressed? This could consist of imagery or verbal associations.

In the focus group, many things said have helped shape the project. For example, an interesting statement claiming what the difference is between tourist and traveller.

“Tourists don’t know where they’ve been, but travellers don’t know where they are going”. – Joe Easeman

Secondary Research

  • Books
  • Websites/blogs
  • Lectures
  • Publications
  • Google books
  • Videos
  • Magazines
  • Reports

National Geographic magazines have been an informative secondary resource, with information on places and unique findings more difficult to find online. Alain De Botton’s book ‘The Art of Travel’ has considered fundamentals relating to travel and helped raise the possible question ‘what is the future of travel’. If travelling was only for the rich when it first arose, what are the possibilities in the future with Richard Branson’s ‘Virgin Space Plane’ (only for the wealthy with a ticket price of ‘£250,000’) However with the economic crisis and associated issues, will such elitist travel still be available? Following travel related blogs and travel journals online has also benefited the project by having a direct record of travellers experiences, issues and stories. Research into other designers/artists travel projects facilitated personal ideas and processes that could potentially be conceivable outcomes for example app development, online magazines and guidebooks.

Literature Review – Books

Borgenicht, D. 2001, The Worst-Case Scenario Travel Handbook, San Francisco, Chronicle Books

The issue of, Danger and other topics involving fear is a subject that appeared on 68% of the questionnaires as a reason not to travel, therefore having a guidebook-highlighting extreme worst case scenarios (for example, a shark attack) could be beneficial. This book contains frightening, entertaining but real information that would be useful for anyone’s travelling to another country.

Botton, A, 2003, The Art of Travel, United States, Pantheon Books

The Art of Travel has been a fundamental guide in helping the project move forward, it delves into the underlying reasons why people travel and what can be learned from such experiences. It considers the link between psychology and travel. This text helped push forward the means of recording the trip to Fuerteventura undertaken through primary research in a video and journal form.

Hayes, J. 2008, 747 Things to do on a Plane, Canada, Adams Media an F+W Publications Company

When the focus group was undertaken, 3/6 people stated that travelling is boring and tedious; in terms of the mechanics of journeys. With regard to this, the above text presents humorous ways of looking at travel from different perspectives, including, things to do whilst travelling? For instance this book consists of 747 things to do on a plane, which has provided ideas of a possible outcome for the project as a whole.

Lonely Planet, 2010, A Year of Adventures: A Guide to the World’s Exciting Experiences, UK, Lonely Planet

Lonely Planet is the most purchased travel guide publisher, with a huge number of 400 plus successful published books/guides. This makes them a highly recognizable and reliable source of information and research. This book is written by people who experience what they are writing about first hand and want others to experience the wonders they have seen. This has provided the project with a solid body of research, regarding experiences and places all around the world, research that is hard to find on a website.

Pilkington, K., 2013, The Further Adventures of an Idiot Abroad, UK, Canongate Books LTD

Karl Pilkington was made to travel the world as a joke by Ricky Gervais and Steven Merchant. As the other resources are about how amazing travel is, it was interesting to read the counterpoint of this nature. Karl’s perceptions of the world are unique and bizarre at the same time. The title of ‘100 Things To Do Before You Die’ gave the project another angle and possible outcome, alongside his entertaining, candid but strangely inspiring words on travel.

Lonely Planet, 2011, Great Journeys: Travel the world’s most spectacular routes, UK, Lonely Planet

Even though there are many books and resources that say why, where and how travel began, this book further explores the point and outlines the important information without going into unnecessary detail. It also specifies in more detail than other sources discovered to date in the ‘travelling’ part of travel. This book will be a fundamental resource of material to support the project and its final outcomes.

Ethical issues

Sustainability and Economical issues.

There are a number of issues when travelling which include sustainability and economical concerns. These ethical problems prevent some people completely from travel of any kind. These issues are considered so important to some individuals that it stops their need and want to travel. When questionnaires were undertaken with a total of 30 people, 57% said they have no knowledge of eco travel or sustainability however 47% claimed they would change the way they travel if educated. Only 13% worry about economic factors relating to travel, on the other hand, 70% are worried about the future of travel. In which case, a project could lead to an awareness campaign or alternatives to still allow one to travel, and consider wider ecological factors simultaneously.


If travel is such an important aspect of making people who they are, shouldn’t the whole world be more worried about the future of the travel? However, technology is developing at such a rapid rate that economical transport is a priority and it is a possibility it will become more sustainable. Promoting how it is possibly important to travel, and is not healthy if you don’t.

“A man of ordinary talent will always be ordinary, whether he travels or not; but a man of superior talent will go to pieces if he remains forever in the same place” – Wolfgang Amadeus Mozart

Therefore there are so many possibilities of promising and achievable outcomes for this project.

Literature Review


Borgenicht, D. 2001, The Worst-Case Scenario Travel Handbook, San Francisco, Chronicle Books

Botton, A, 2003, The Art of Travel, United States, Pantheon Books

Edexcel, 2013, B-TEC First in Travel and Tourism, Edexcel

Hayes, J. 2008, 747 Things to do on a Plane, Canada, Adams Media an F+W Publications Company

Heller, S et Vienne, V. 2012 100 ideas that changed graphic design, London, Laurence King

Kerr, A. et King, C. et Jefferies, M. 2006, First Travel and Tourism, Oxford, Heinemann Educational Publishers

King, S. 2010, Backpackers Bible: Essential Guide to Round the World Travel, Great Britain, Portico

Lonely Planet, 2009, 1000 Ultimate Experiences, UK, Lonely Planet

Lonely Planet, 2010, A Year of Adventures: A Guide to the World’s Most Experiences, UK, Lonely Planet

Lonely Planet, 2010, Lonely Planet’s Best Ever Travel Tips, France, Lonely Planet

Lonely Planet, 2011, 1000 Ultimate Sights, UK, Lonely Planet

Lonely Planet, 2011, Great Journeys: Travel the Worlds most Spectacular routes, UK, Lonely Planet

Lonely Planet, 2011, The Big Trip: Your Ultimate Guide to gap years & adventures, UK, Lonely Planet

Lonely Planet, 2011, The Travel Book: A Journey through every Country in the World, France, Lonely Planet

Lonely Planet, 2012, Great Adventures, UK, Lonely Planet

Lonely Planet, 2013, 1000 Ultimate Adventures, UK, Lonely Planet

National Geographic, 2011, 100 Countries, 5000 ideas, USA, National Geographic Society

National Geographic, 2012, 125 Years: Adventures, Discoveries that changed the world, USA, National Geographic Society

National Geographic, 2012, World’s Best Travel Experiences: 400 Extraordinary Places, USA, National Geographic Society

Noble, I. et Bestley, R. 2005 Visual Research, AVA Publishing

Peter Whitfield, 2011, Travel: A Literary History, Bodleian Library

Pilkington, K., 2013, The Further Adventures of an Idiot Abroad, UK, Canongate Books LTD

Visocky O’Grady, J. et K. 2009, A Designers Research Manual, United States of America, Rockport

Wigan, M. 2006, Visual Thinking, Switzerland, AVA Publishing


Baxter, S. 2013, A Brief History of the Package Holiday, [online]

Available from: http://www.theguardian.com/travel/2013/jun/14/brief-history-package-holidays

[Accessed: 24th September 2013]

Brian Ward, 2000, Speed, Modernity and Post-Modernity, [online]

Available from: http://journal.media-culture.org.au/0006/speed.php

[Accessed: 1st October 2013]

Byttebier, L. 2007, A History of Why People Travel, [online]

Available from: http://matadornetwork.com/bnt/a-history-of-why-people-travel/

[Accessed: 24th September 2013]

Civil Society, 2012, Reasons for Immigration, [online]

Available from: http://www.thecivilsociety.info/reasons-for-immigration.php

[Accessed: 27th September 2013]

Columbus Travel Media, 2013, World Travel Guide? [online]

Available from: http://www.worldtravelguide.net

[Accessed: 19th September 2013]

History World, 2008, History of Transport and Travel, [online]

Available from: http://www.historyworld.net/wrldhis/PlainTextHistories.asp?ParagraphID=kwq

[Accessed: 24th September 2013]

Hogga, 2010, Travel Links, [online]

Available from: http://easytravel.org/wicked-travel-links/

[Accessed: 24th September 2013]

Hogga, 2010, Why did you Start Travelling? [online]

Available from: http://easytravel.org/why-did-you-start-traveling/

[Accessed: 24th September 2013]

Immigration Experts, 2012, Top Seven Reasons why People Immigrate, [online]

Available from: http://www.immigration.net.in/2009/07/09/top-seven-reasons-why-people-immigrate/

[Accessed: 27th September 2013]

Karen Higgins, 2013, Economic growth and sustainability, [online]

Available from: http://www.elsevier.com/connect/economic-growth-and-sustainability-are-they-mutually-exclusive

[Accessed: 1st October 2013]

Jodi, 2010, Why I Quit my Job to Travel Around the World, [online]

Available from: http://www.legalnomads.com/2010/04/why-i-quit-my-job-to-travel-around-the-world.html

[Accessed: 24th September 2013]

Lonely Planet, 2013, Explore The Planet, [online]

Available from: http://www.lonelyplanet.com

[Accessed: 20th September 2013]

Marc, 2013, Short History of Travel, [online]

Available from: http://www.dw.de/a-brief-history-of-travel-from-elite-hobby-to-mass-tourism/a-16996047

[Accessed: 26th September 2013]

Matt, 2011, Why Did You Start Travelling? [online]

Availble from: http://www.nomadicmatt.com/travel-blogs/why-did-you-start-traveling/

[Accessed: 24th September 2013]

Nomads, 2010, World Nomads, [online]

Available from: http://www.worldnomads.com

[Accessed: 23rd September 2013]

Nomads, 2010, Why and How Did Everyone Start Travelling? [online]

Available from: http://answers.worldnomads.com/questions/all-locations/4029/why-and-how-did-everyone-start-traveling

[Accessed: 24th September 2013]

Nomads, 2010, Why do YOU Travel? [online]

Available from: http://journals.worldnomads.com/travel-tips/story/62846/Worldwide/Travel-Inspiration-Why-do-YOU-travel

[Accessed: 22nd September 2013]

Office for National Statistics, 2012, Travel Trends, [online]

Available from: http://www.ons.gov.uk/ons/rel/ott/travel-trends/2012/rpt-travel-trends–2012.html

[Accessed: 27th September 2013]

Philip Hoare, 2012, Travel: A Literary History by Peter Whitfield, [online]

Available from: http://www.telegraph.co.uk/culture/books/travelbookreviews/9146825/Travel-A-Literary-History-by-Peter-Whitfield-review.html

[Accessed: 26th September 2013]

Reddit, 2012, When did travelling for pleasure become popular, [online]

Available from: http://www.reddit.com/r/AskHistorians/comments/wa9q4/when_did_traveling_for_pleasure_become_popular/

[Accessed: 24th September 2013]

Rough Guides, 2010, Travel Guides and Travel Information, [online]

Available from: http://www.roughguides.com

[Accessed: 21st October 2013]

Ruth Kozak, 2008, Travel Thru History, [online]

Available from: http://www.travelthruhistory.com

[Accessed: 26th September 2013]

Santiago, R. 2007, Why Do People Travel? [online]

Available from: http://ezinearticles.com/?Why-Do-People-Travel?&id=749851

[Accessed: 24th September 2013]

Sebastian, 2013, Off the Path: Walking the Extra Mile, [online]

Available from: http://www.off-the-path.com/2013/07/why-do-you-travel/

[Accessed: 22nd September 2013]

Sustainable Travelling, 2013, Travelling as a Human Right, [online]

Available from: http://www.sustainablecouch.org/more/sustainable-travelling

[Accessed: 1st October 2013]

Art Movements, 2013, futurism: Chasing the vortex of Modernity, [online]

Available from: http://www.smartrippin.com/en/futurism-chasing-the-vortex-of-modernity/

[Accessed: 1st October 2013]

The Guardian, 2013, Ethical Holidays, [online]

Available from: http://www.theguardian.com/travel/ethical-holidays

[Accessed: 1st October 2013]

Travel, 2007, Travel & Leisure, [online]

Available from: http://www.travelandleisure.com

[Accessed: 26th September 2013]

Travel History, 2009, Travel History, [online]

Available from: http://www.travelhistory.org

[Accessed: 26th September 2013]

Travel Technology, 2013, A Brief history of travel technology, [online]

Available from: http://www.tnooz.com/article/a-brief-history-of-travel-technology-from-its-evolution-to-looking-at-the-future/

[Accessed: 26th September 2013]

TopTenz, Top 10 Historical Travel Destinations, [online]

Available from: http://www.toptenz.net/top-10-historical-travel-destinations.php

[Accessed: 26th September 2013]

UK National Statistics, 2013, Agriculture and Environment, [online]

Available from: http://www.statistics.gov.uk/hub/agriculture-environment/index.html

[Accessed: 27th September 2013]

Univie, 2010, History of Travelling, [online]

Available from: http://www.univie.ac.at/Anglistik/aaas_2007/route66/class/travel/index.htm

[Accessed: 23rd September 2013]

Vision of Britain, 2007, James Boswell, [online]

Available from: http://www.visionofbritain.org.uk/text/contents_page.jsp?t_id=Boswell

[Accessed: 24th September 2013]

World Statistics, 2012, World Statistics: Usage & Population, [online]

Available from: http://www.internetworldstats.com/travel.htm

[Accessed: 26th September 2013]

World Tourism Organization, 2013, World Tourism Facts and Stats, [online]

Available from: http://www2.unwto.org/en

[Accessed: 26th September 2013]

Publications and Reports

ABTA. 2013, Travel Trends Report 2013, [online]

Available from: http://67d8396e010decf37f33-5facf23e658215b1771a91c2df41e9fe.r14.cf3.rackcdn.com/publications/Travel_trends_report_2013.pdf

[Accessed: 27th September 2013]

John Tomlinson, The Culture of Speed: The Coming of Immediacy, [online]

Available from: http://books.google.co.uk/books?hl=en&lr=&id=cZSKBrZj3voC&oi=fnd&pg=PP9&dq=speed+and+modernity+futurist+movement&ots=a0G54vUb1n&sig=hWfbF2-4egaeRTEzqlCsjsE0vLM#v=onepage&q=speed%20and%20modernity%20futurist%20movement&f=false

[Accessed: 1st October 2013]

National Statistics, 2012, National Travel Survey, [online]

Available from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/35738/nts2011-01.pdf

[Accessed: 26th September 2013]

Office for National Statistics, 2012, Travel Trends, [online]

Available from: http://www.ons.gov.uk/ons/dcp171776_304661.pdf

[Accessed: 27th September 2013]

Office for National Statistics, 2013, Migration Statistics Quarterly Report, [online]

Available from: http://www.ons.gov.uk/ons/dcp171778_324444.pdf

[Accessed: 27th September 2013]

Office for National Statistics, 2013, Overseas Travel and Tourism, [online]

Available from: http://www.ons.gov.uk/ons/dcp171778_325465.pdf

[Accessed: 27th September 2013]

Product Packaging, 2010, History of Product Package Tours, [online]

Available from: http://www.iti.gov.nt.ca/publications/2008/tourismparks/ProductPackaging.pdf

[Accessed: 24th September 2013]

Stepthen Castles, 2010, Climate Change, Migration & Development, [online]

Availlable from: http://www.nnirr.org/~nnirrorg/drupal/sites/default/files/pga-paper-on-environment-and-migration-by-castlesrajah.pdf

[Accessed: 20th October 2013]

World Tourism Organization, 2013, World Tourism Barometer, [online]

Available from: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_barom13_04_august_excerpt.pdf

[Accessed: 26th September 2013]

World Travel, History of the World Travel & Tourism Council, [online]

Available from: http://www.wttc.org/site_media/uploads/downloads/WTTC_History_1.pdf

[Accessed: 26th September 2013]

Visual Proposal

Below is the pages from the book made for the proposed travel project, mostly secondary research, supported by primary findings. The page consists of 66 pages, printed with blurb as a hardback.





This is an info-graphic designed to present the found primary research of the proposed travel project, including questionnaires, surveys, interviews, focus groups and the trip organised for a week to actually record and experience ‘travelling’ to Fuerteventura.