D&AD – Competition – Batiste Brief


Create a trend-led graphic identity for a limited edition range of Batiste products.

Creative challenge

Make Batiste a must have product for every beauty toolkit, appealing to new customers and engaging with existing ones.

Build the Batiste brand by creating four new graphic identities and fragrances. They should fit in with the current range but have stand out shelf appeal. Demonstrate this across a number of practical applications, including packaging, website and point of sale.

Batiste are fashion led, utilising trends to ensure that they have significant shelf appeal and strong brand loyalty. How can the graphic identity work harder to sell the varieties of Batiste in an instant, whilst also clearly demonstrating the full potential of the product?